And like it or not, this is the new normal.īut the reality is, as a podcaster you are looking for ways to set yourself apart.
Like your favorite tv shows, podcasts can be consumed anytime, anywhere by anyone. They are the audio equivalent to your Netflix, Hulu & now, YouTube. While there will no doubt be a fraction of our media & entertainment consumed in these arenas (hello news!), by-and-large the trend for video, music & broadcast media is trending towards on-demand, immediate access, binge-worthy content.Įven big boys like YouTube are seeing the value in offering this instantly consumable content to their patrons. The reality is that the days of live-broadcast tv & radio are dwindling. There is no doubt these factors are the reasoning (at least in part) for their rapidly growing popularity. They are incredibly impactful & amazingly easy to do. Podcasts offer extremely accessible audio content for a global audience that can be digested any time, anywhere.
In reality, podcasts have been around for quite some time, but they just seem to be gaining more consistent traction as of late. Well, there is no doubt that podcasts are more popular now than ever before. The words “Go check out my podcast” seem to be growing in popularity & approach “ Check out my website” or “ Go read my blog”. Have you found yourself asking, “What’s the deal with podcasts”? I mean it seems like in the blink of an eye they have become so overwhelmingly popular that everyone is talking about them & everyone is starting one.